Saturday is Social Media Day in Essex

Are you social media savvy?

Are you social media confused?

On Saturday, August 27 social media stars from throughout the Adirondack region will gather in Essex, New York (@EssexNY) for an afternoon and evening of networking, learning, brainstorming and celebrating. It’s called #ADK827 and you’re invited!

Meet the real people behind the avatars you know and love while enjoying the Essex renaissance! If you’ve never attended a social meetup, this is a great opportunity to meet and learn from your peers while enjoying a relaxing and enjoyable mini-vacation.

Reserve your spot on the panel before it’s too late! Here’s a quick glimpse at Saturday’s events:

Panel Discussion: “At the crossroads of writing, publishing and social media”
11:00 AM, Essex Inn on the Adirondack Coast (FREE; limit 18; RSVP to @EssexNY asap)
Panelists include:

  • Wanda Shapiro Adirondack-born, Los Angeles-based indie author of Sometimes That Happens With Chicken, Wanda Shapiro was recently called “the next avant-garde literary find” by The LA Independent. Since the debut of her first novel she has been compared to Hemingway, Salinger, Hitchcock, Burroughs, Marquez, and Calvino. The level of quality Shapiro is bringing to the literary fiction market combined with her indie business model has fans calling her a one-woman Random House.
  • John Warren A 25-year veteran media professional, John Warren (@adkalmanack) is a broadcast, print, and online journalist, author, and historian whose work has ranged from traditional to new media. He is the founder and editor of two popular online magazines, Adirondack Almanack and New York History, the author of two books of regional history and a weekly contributor to North County Public Radio.
  • Sarah Wilson Sarah Wilson (@swbizcom) collaborates with agencies, executives, and authors on how to navigate an increasingly fragmented media landscape with a targeted and effective approach. Current responsibilities include: Supervisor for Content, Public Relations & Social Media with AdWorkshop/Inphorm, New York’s award winning employee owned digital marketing agency; PR & Social Media Consultant with YouCast, a premiere NYC social media start up operating at the nexus of earned/owned/paid media campaigns; and Preferred Provider for marketing & PR for, an online community of over 15,000 women writers.
  • Amy Guglielmo Amy Guglielmo (@amyguglielmo) is an artist, teacher, and co-author of the best-selling Touch the Art (@touchtheart) children’s series (Sterling 2006, 2009, 2010). After actively and successfully marketing Touch the Art with traditional techniques including: personal appearances, television, radio, and snail mail, she has adopted social media as her primary platform building strategy. Amy recently completed her first novel, and is using Twitter and Facebook to foster new connections in the changing world of publishing. Amy is one of the founders of the blog She lives in Plattsburgh, New York and Tamarindo, Costa Rica with her husband, a freelance writer.

Social Media Luncheon
12:30 PM, Essex Inn on the Adirondack Coast, $20/person (RSVP to 518-963-4400 by 8/25; limit 43) Join panelists and other Adirondack region social media friends for a delicious lunch at the recently renovated and reopened Essex Inn. Menu options:

  1. Herb Rubbed Grilled Salmon Salad Fresh salmon over a local farm fresh garden salad with honey mustard dressing.
  2. Grilled Portabella Mushroom Sandwich Topped with fire roasted red bell peppers and melted provolone cheese on a brioche roll, with lettuce and tomato.
  3. Archer’s Salad with Grilled Chicken Pecans, sunflower seeds, wasabi peas and sesame sticks with farm fresh field greens and a southwest ranch dressing.
  4. Bavarian Beer Burger Grilled Angus burger served on a pretzel roll with beer simmered onions, Dijon mustard and melted cheddar.

Cookies and brownies tray included. All options include coffee, tea or lemonade. $20 per person Includes taxes and gratuities. Please call (518) 963-4400 to reserve your seat and submit your lunch option. Prepay reservations only; non-refundable. All reservations must be received by Thursday, August 25th.

Guest Speaker: Triberr Founder Discusses Social Media
1:30 PM, Essex Inn on the Adirondack Coast, Whether you’re new to social media or a seasoned veteran, Dino Dogan (@dino_dogan), the founder of Triberr (@Triberr), will stretch your skills and inspire your dreams! Dino’s DIY Blogger NET is a favorite go-to blog for online marketing, creative technology applications, social media pointers, creative web design tips and cutting edge social media resources and commentary. Triberr is an innovative platform for dilating the breadth and impact of your social media message.

Triberr is a reach multiplier which tweets your blog posts to not only your twitter followers but to all of your Tribe’s twitter followers too. (

Social Media Networking and Watersports
2:30-5:30 PM Rosslyn Waterfront (FREE; RSVP to @RosslynRedux with numbers, questions and interests) @virtualDavis invites you to experience the siren call of summer on Lake Champlain! Meet your Adirondack social media “neighbors” while experiencing the inspiration for Rosslyn Redux, a transmedia memoir of exurban flight, eco-historic rehab and marriage testing misadventure. Water skiing, wakeboarding, swimming, windsurfing, volleyball, bocce, volleyball, and house tour (4:30 PM). Beverages and snacks will be served throughout the afternoon.

Social Media Banquet
7:00-9:00 PM Rudder Club at the Essex Shipyard (RSVP to Rigel at (preferred) or call The Rudder Club at 518.963.7700 by 8/25; limit 20) Get inspired by several Adirondack region social media leaders while enjoying a delicious meal (menu options below) at the Rudder Club at the Essex. Menu options:

  1. Pan Seared Salmon with Citrus Butter with a Summer Vegetable Medley and your choice of Jasmine Rice or Garlic Mashed Potatoes.
  2. 12 oz. Grilled NY Strip Steak with a Mushroom and Brandy-Peppercorn Demi Glace with a Summer Vegetable Medley and your choice of Jasmine Rice or Garlic Mashed Potatoes.
  3. Linguine Primavera with Summer Vegetables Sauteed Vegetables tossed with Linguine in Marinara or a White Cream Sauce.

Dinner includes Family-style Appetizers, a House Salad and Dessert. *Cash Bar. $30 per person Taxes and Gratuities NOT included. Please reserve your seat and submit your dinner option by emailing Rigel at (preferred) or call The Rudder Club at 518.963.7700. Payment information can be given by email, or you may submit a contact number to pay-by-phone. Prepay reservations only; non-refundable. Due to the restaurant being open for public business, space is limited to a total of 20 people for the entire party. All reservations must be received by Thursday, August 25th.

#ADK827 Late Night
7:00 until the sand man gets you! The Old Dock Restaurant For the late-nighters, the #ADK827 fun continues with live music, cool cocktails and stunning views of the ferry, Lake Champlain and Vermont’s Green Mountains. This is the perfect bookend to a day in Essex!